"Costly mistake" Brand specialist fires back at Duchess Meghan
Duchess Meghan recently launched her lifestyle brand. Now Prince Harry's wife is working on new projects. A PR expert is familiar with her plans and criticizes Meghan. She is making "costly mistakes".
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- Duchess Meghan recently launched her lifestyle label American Riviera Orchard and her first product, a jam, caused ridicule on social media.
- PR expert Kayley Cornelius criticizes Meghan's unclear brand strategy and warns that she could appear desperate by announcing projects so early.
- Cornelius also criticizes the planning of the new Netflix cooking show and the inactivity on social media, which has led to a loss of potential followers and customers.
Duchess Meghan is a busy person. Prince Harry's wife recently launched her own lifestyle label, American Riviera Orchard. Her first product - a jam - caused ridicule on social media.
But a Leo woman doesn't let a few negative comments get her down. Duchess Markle is said to have recently finished filming her new Netflix series. It's about a cooking show.
PR expert Kayley Cornelius has scrutinized Duchess Meghan's projects. She has a clear opinion on the 42-year-old ex-actress's ideas: if she doesn't stop with her "messy brand strategy", she runs the risk of appearing desperate, writes Gala.
Duchess Meghan: more missteps to come
The launch of the luxury confi was just the beginning. According to rumors, the Duchess of Sussex is planning to launch dog cookies and a rosé wine.
PR expert Kayley Cornelius doesn't think this is a good strategy, on the contrary: "It's clear that the Duchess is excited about her new ventures, but she has fallen victim to the common mistake of announcing things too soon and without a call to action."
Netflix series planning not properly thought through
According to the PR expert, the new Netflix cooking show is also not under a good star. Fans now know about the new format, but it has neither a name nor a trailer: "There is literally nothing to make people curious," explains Cornelius and adds: "By the time it premieres, many people have already switched off and either forgotten about the launch or are no longer as excited because the anticipation wasn't there yet."
"A costly mistake"
Cornelius also criticizes Duchess Meghan's uncoordinated approach to her luxury lifestyle label: "She shot herself in the foot by giving away her latest products before the label was even on the market."
American Riviera Orchard already exists on social media, but very little is happening on its channels. So far, only the squiggly logo is displayed there.
This inactivity on Instagram and the like does not create any incentive: "This has probably led to them losing many potential followers and customers, which was a really costly mistake."
