Media Experts recommend a holistic strategy for online platforms
Online platforms such as social networks and search engines influence the formation of public opinion and thus democracy. The Federal Media Commission (Emek) recommends a holistic strategy for controlling platforms.
14.01.2025, 10:00
14.01.2025, 10:03
SDA
Platforms not only have great market power, but also power over the opinion-forming of their readers, wrote the Emek. This is because these companies use algorithms to curate a significant part of the public debate, mainly for commercial purposes.
In a position paper presented in Bern on Tuesday, the Emek recommends a holistic strategy for the future control and regulation system of platforms. This must go further than the law on communication platforms planned by the Federal Council.
Key words are regulation of market power, non-commercial alternatives to algorithms, increased social supervision of platforms, accountability and a considered approach to digitized content.
