Car industry Amag business slows down again after record year
After setting a record in the previous year, car importer Amag slowed down again in 2024. Turnover fell to 4.9 billion Swiss francs last year from 5.2 billion in 2023.
17.01.2025, 14:18
SDA
However, the Group still performed better than in the pre-coronavirus year 2019, when Amag achieved sales of CHF 4.7 billion. Amag can look back on a good year in 2024, the industry leader explained to the media in Zurich on Friday.
The reason for the slowdown in business is, on the one hand, the generally bumpy car year in Switzerland and, on the other, internal circumstances. This is because the introduction of new models at VW, Audi and Co meant that the old models were no longer available.
Swiss car market back on the slide
Overall, the Swiss car market has resumed the downward trend that had been ongoing since coronavirus and was only briefly interrupted last year with an interim spurt. The number of newly registered passenger cars fell by 5% year-on-year to 239,535.
This means that the Swiss car market is still well below a normal car year, in which around 300,000 vehicles are sold, wrote Amag. The number of new car registrations remained only just above the 2021 level.
Amag's brands performed worse than the market as a whole. Sales of cars from the VW, Skoda, Audi, Seat and Cupra brands fell by 10.8 percent to 72,936, which is a good 8,800 vehicles fewer than a year ago.
As a result, Amag's market share for passenger cars fell by 2.0 points to 30.4 percent. Together with commercial vehicles, Amag sold 80,496 vehicles last year.
