Taylor Swift in Zurich Huge fireworks for the grand finale +++ Swiss celebrities in the audience
Taylor Swift put on a gigantic stage show at the Letzistadion in Zurich on July 9th and thrilled her fans with her racy stage outfits.
Image: KEYSTONE
The international star thanked the audience in almost every national language: "Danke and Merci and Grazie... and you speak a lot of languages here".
Image: KEYSTONE
Crazy Swifties emulate their fashion icon.
Image: KEYSTONE
Swifties know the drill: at Taylor's concerts, one of the dancers always says something in the local language of the venue. Today, the fans can't agree: was it "Blas mer id Schueh" or "Lah mi in Rueh"?
Image: KEYSTONE
Many fans stood in the Letzi Stadium in the blazing sun. Water and silver blankets are handed out free of charge to keep everyone cool.
Image: KEYSTONE
Taylor Swift put on a gigantic stage show at the Letzistadion in Zurich on July 9th and thrilled her fans with her racy stage outfits.
Image: KEYSTONE
The international star thanked the audience in almost every national language: "Danke and Merci and Grazie... and you speak a lot of languages here".
Image: KEYSTONE
Crazy Swifties emulate their fashion icon.
Image: KEYSTONE
Swifties know the drill: at Taylor's concerts, one of the dancers always says something in the local language of the venue. Today, the fans can't agree: was it "Blas mer id Schueh" or "Lah mi in Rueh"?
Image: KEYSTONE
Many fans stood in the Letzi Stadium in the blazing sun. Water and silver blankets are handed out free of charge to keep everyone cool.
Image: KEYSTONE
Taylor Swift will be performing in Zurich on Tuesday and Wednesday. Hundreds of thousands of fans are expected around the Letzigrund Stadium. blue News is ticking live.
No time? blue News summarizes for you
- In temperatures of over 30 degrees, the time had come: US pop star Taylor Swift took to a Swiss stage for the first time on Tuesday evening at the Letzigrund Stadium in Zurich.
- Her audience greeted the US singer with a "Grüezi". The fans in the stadium cheered.
- Roger Federer was also in the audience.
- Taylor Swift will be performing in Zurich on Tuesday and Wednesday.
- The US world star is in Switzerland for the first time.
- Hundreds of thousands of fans are expected around the Letzigrund Stadium.
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Wednesday, July 10, 2024, 2.45 a.m.
Swiss celebrities don't miss out on Swift
Swiss celebrities didn't want to miss Taylor Swift's first concert in Switzerland. Roger Federer was at the Letzigrund with his wife and children. Manu Burkart from the comedy duo Divertimento was also in the audience. "I'm sad that I forgot my sequin dress," Burkart told Blick. In a photo published in Wednesday's edition, the comedian - who musically feels more at home with AC/DC - is wearing a summery shirt with colorful birds. He was delighted to see the Swift phenomenon live, said the 46-year-old.
Musically, Pepe Lienhard was also amazed at "what the woman can do", as the 78-year-old musician put it.
Swiss singer Marius Baer was already impressed by Swift. She is the best songwriter in the world and the greatest pop artist, enthused the 31-year-old. "I even fell in love with Taylor Swift's music for the first time," recalled the musician, whose real name is Marius Hügli.
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11 p.m.
We end the ticker on Tuesday, July 9, 2024
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10.30 pm
See you tomorrow - here in the ticker!
A great concert day with Taylor Swift comes to an end. Tomorrow we start the second day with Taylor Swift at Zurich's Letzigrund Stadium with the US superstar, her fans, up-close impressions and of course live here in the ticker.
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22:54
Fans stream out of the stadium
The audience is happy, enchanted - but also exhausted. According to local residents, everything is very orderly.
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22:43
Pure atmosphere at the end of the concert
Incredible atmosphere in the stadium during Taylor Swift's last songs. Smoke rises above the stadium. Even far above the Letzi, people are still singing and celebrating.
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22:26
Colossal finale
Taylor Swift bids farewell to the Letzigrund with her song "Karma". The spectators cheer her on and thank her with thunderous applause. Fireworks rise into the sky above the stadium.
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22:13
The show draws to a close
The first concert guests leave the stadium. Taylor Swift sings encores on stage. The mood among the fans is euphoric. The concert has now lasted over three hours.
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22:14
Letzigrund residents celebrate on the rooftops
The atmosphere in the stadium is exuberant and full of atmosphere. And the neighboring residents are also celebrating a huge party with Taylor Swift. Residents stand on balconies with friends and fans. Rooftop parties are celebrated on the rooftops.
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9.40 pm
Federer is also a Swiftie
Roger Federer is also among the fans at the Letzigrund. The tennis idol is at the concert with his wife Mirka and his children.
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21.23 hrs
Fans put together their first outfit galleries
The rapid outfit changes naturally also catch the eye of the fans. The first post Taylor fashion galleries on X.
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9.05 pm
T-shirt with irony: "Who is Taylor Swift anyway? Ugh"
Taylor is being self-deprecating. One of her stage outfits read: "Who is Taylor Swift anyway? Yuck."
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8.49pm
Taylor thanks in several languages
As it should be in Switzerland: Taylor thanks the audience in almost every national language: "Danke and Merci and Grazie... and you speak a lot of languages here", writes "20 minuten". The crowd goes wild.
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20.50 hrs
Party in front of the stadium
It's raining confetti outside the stadium too and people have gone wild. Now the party starts here too.
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20.28 hrs
"Blas mer id Schueh" or "Lah mi in Rueh"?
Swifties know this: at Taylor's concerts, one of the dancers always says something in the local language of the venue. Today the fans can't agree: was it "Blas mer id Schueh" or "Lah mi in Rueh"?
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20:21
Taylor now plays hits from the "Reputation era"
There are always new outfits and stage sets. The fans seem to like it, judging by the cheers.
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8.12 pm
Taylor praises her die-hard fans
You came to the stadium in the heat, celebrated in the blazing sun and are still dancing and singing. I give you bonus points for that.
![Huge crowd for a superstar: Taylor Swift at the opening of her first Swiss concert in Zurich's Letzigrund Stadium.]()
Huge crowd for a superstar: Taylor Swift at the opening of her first Swiss concert in Zurich's Letzigrund Stadium. Keystone -
8.05 pm
Taylor's outfit - extravagant and sexy as ever
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8.02 pm
Outside, fans are still looking for tickets for tomorrow
![While the party is raging inside, fans outside the stadium are still looking for tickets for Swift's concert tomorrow.]()
While the party is raging inside, fans outside the stadium are still looking for tickets for Swift's concert tomorrow. blue News -
7.46 pm
The "22 Hat" has landed on someone's head
This moment is familiar from other concerts: Taylor Swift kneels down and puts her so-called "22 Hat" on a girl in the audience.
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7.40 pm
Taylor plays the song "Love Story"
During previous concerts, there have always been marriage proposals from the audience at this moment. And there has indeed been at least one proposal in the audience, writes "20 minuten". And she said YES!
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7.37 pm
Disappointed residents: "Almost boring"
The atmosphere outside the stadium is subdued, some fans are singing and filming, that's it. A local resident told blue News, almost disappointed: "During Coldplay there was a huge party outside. Today it's almost boring."
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7.27 pm
Fans miss songs because they can't find the entrance
The entrance to the Swift concert is in a different part of the Letzi Stadium than usual. Many late arrivals are now running around desperately looking for the entrance and missing the first songs.
![There are almost no people down at Letzi who want to hear the concert for free.]()
There are almost no people down at Letzi who want to hear the concert for free. blue News -
7.15 pm
Taylor greets her fans with "Grüezi"
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7.06 pm
Here we go!
The long-awaited moment - finally. Taylor Swift takes to the stage and the crowd goes wild. "The Letzigrund Stadium explodes!" says Blick reporter Benno Tuchschmid.
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7.03 pm
Close even without a ticket
Entire streets in the Altstetten district were closed to traffic. At other Swift concerts, hundreds of fans came to the stadium without tickets. The police in Zurich also advised people not to go to the stadium without a ticket.
However, at least shortly before the concert began, the police did not turn away people who were outside the security area. Many were surprised at how close they had come to the stadium despite being warned.
![Local residents are also ready.]()
Local residents are also ready. blue News -
18.58 hrs
Everyone is in the stadium - garbage is piling up in front of it
![The Swifties are in the Letzigrund, they've left something unsavory behind.]()
The Swifties are in the Letzigrund, they've left something unsavory behind. blue News -
18.47 hrs
The stadium is almost full - it's hot
![Only a few minutes to go until the world star's performance in the Letzi Stadium.]()
Only a few minutes to go until the world star's performance in the Letzi Stadium. blue NewsThe support act has finished its performance and the fans are eagerly waiting for Taylor. It is hot. Too hot for many in the middle of the crowd - people are asking for seats in the chats.
![Long queues form at the drinks stands.]()
Long queues form at the drinks stands. blue News -
18:16
Free water in temperatures of around 30 degrees
Many fans are standing in the Letzi Stadium in the blazing sun. Water is distributed free of charge so that no one tips over. In view of the high temperatures, the organizers allowed empty water bottles to be taken into the stadium at short notice.
![The organizers also handed out silver blankets for cooling.]()
The organizers also handed out silver blankets for cooling. Ennio Leanza/KEYSTONE -
18.09 hrs
Merch stand is open
The best time to stock up on Swift memorabilia. At the merch stand, it's a free-for-all.
![A moment ago it was crowded, now virtually deserted: the Taylor Swift merch stand.]()
A moment ago it was crowded, now virtually deserted: the Taylor Swift merch stand. blue News -
5.58 pm
Opening act Paramore rocks the stage
The American support band Paramore take to the stage. They warm up the fans, even though it wouldn't be necessary in the summer temperatures. The stadium is slowly filling up.
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16:56
Hundreds of fans already in the stadium
Shortly after the doors open, Taylor Swift fans have already secured the best seats at the edge of the stage. But it's still around two hours before the concert starts. Taylor Swift is due to take to the stage at around 7pm.
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4.52 pm
Federal Councillor Rösti spotted
Federal Councillor Albert Rösti is obviously not going to miss the Taylor Swift concert either. He has just entered the stadium through the VIP entrance, writes "20 Minuten".
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4.36 p.m.
McDonalds has its own DJ
McDonalds has also jumped on the Taylor Swift bandwagon. The branch near the Letzigrund has its own DJ and even a photo box for fans of the US megastar.
![McDonalds near Letzigrund with its own DJ.]()
McDonalds near Letzigrund with its own DJ. blue News -
4.09 pm
These are the best outfits
Taylor Swift's concerts are also themed parties. Thousands flock to the Letzigrund in special outfits. You can see a selection of the best outfits in the gallery.
Two fans pose as Romans before Taylor Swift's concert in Zurich on Tuesday, July 9, 2024.
Image: blue News
A Taylor Swift supporter in front of the Letzigrund on Tuesday.
Image: blue News
Three teenagers all in pink.
Image: blue News
Two young women with cowboy hats waiting to get in.
Image: blue News
This Swiftie has made her own costume especially for Zurich.
Image: blue News
Four fans before the Taylor Swift concert on Tuesday.
Image: blue News
Six young women with an "87" shirt - this is the number worn by NFL star and Swift's boyfriend Travis Kelce.
The Swifties are in a good mood.
Image: blue News
The best outfits at the Taylor Swift concert
Two fans pose as Romans before Taylor Swift's concert in Zurich on Tuesday, July 9, 2024.
Image: blue News
A Taylor Swift supporter in front of the Letzigrund on Tuesday.
Image: blue News
Three teenagers all in pink.
Image: blue News
Two young women with cowboy hats waiting to get in.
Image: blue News
This Swiftie has made her own costume especially for Zurich.
Image: blue News
Four fans before the Taylor Swift concert on Tuesday.
Image: blue News
Six young women with an "87" shirt - this is the number worn by NFL star and Swift's boyfriend Travis Kelce.
The Swifties are in a good mood.
Image: blue News
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3.56 pm
How a Swiftie prepares for the concert highlight
How do Swifties prepare for their idol's show? blue News editor Jamila Rota is an enthusiastic Swiftie and will be there live at the second concert on Wednesday. Until then, she is recording her experiences on film. You can find the first video here.
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3.18 pm
Entry now open
Now the time has come. The first Taylor Swift fans are allowed into the stadium. Admission has been orderly so far, reports a blue News reporter on site. It also remains calm outside the gates - despite the heat. So far, there have been no interventions due to dehydration or similar incidents, a spokesperson for protection and rescue tells blue News.
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2.52 pm
Entry is about to start
![Hundreds of Swifties in front of the Letzigrund before the Taylor Swift concert.]()
Hundreds of Swifties in front of the Letzigrund before the Taylor Swift concert. blue NewsBy now, thousands of Swifties have positioned themselves in front of the entrances, ready to storm the stadium. It's going to start in a few minutes. Due to the high temperatures, the security concept has now been adjusted: Visitors* are now allowed to take a water bottle into the stadium without a lid. Water dispensers have been set up inside, and there are also stations with hoses to cool down, as a blue News reporter has learned.
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2.05 pm
Helpers distribute emergency blankets and water
![Helpers distribute emergency blankets and water bottles in front of the Letzigrund Stadium.]()
Helpers distribute emergency blankets and water bottles in front of the Letzigrund Stadium. Blue NewsIt's getting hotter and hotter in front of the Letzigrund. That's why the helpers have now started distributing water to the fans. Emergency blankets have also been distributed to keep the Swifties cool. However, they are not allowed to take the blankets into the stadium; they will be collected again outside the stadium after use.
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1.20 pm
Surrounding area becomes a high-security zone
![A road closure in front of the Letzigrund because of the Taylor Swift concert.]()
A road closure in front of the Letzigrund because of the Taylor Swift concert. blue NewsThe police have now set up roadblocks around the Letzigrund. Streetcar tracks are also closed, as pictures from blue News show.
The Zurich city police are therefore appealing to people to attend the concerts by public transport only. Fans without a ticket should not make the pilgrimage to the stadium. Admission to the security area around the stadium will be controlled by the organizer and is only permitted for concert-goers.
You can read all about the closures here.
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11.46 am
Hundreds of Swifties in front of the Letzigrund
![Hundreds of fans in front of the Letzigrund.(KEYSTONE/Ennio Leanza)]()
Hundreds of fans in front of the Letzigrund.(KEYSTONE/Ennio Leanza) KEYSTONEAfter the official opening of the waiting rooms at 10 a.m., they quickly filled up, as pictures show. Hundreds of Swifties have already gathered outside the stadium to be among the first to enter the Letzigrund in the afternoon.
Numerous fans exchange homemade bracelets - a Swifties trademark.
![Friendship bracelets are exchanged.]()
Friendship bracelets are exchanged. KEYSTONEFans of the US pop star are also usually dressed in a theme. The choice of clothes is correspondingly striking.
![Flashy outfits are a must for Taylor Swift.]()
Flashy outfits are a must for Taylor Swift. KEYSTONE -
10.53 a.m.
Umbrellas become parasols
Today the thermometer in Zurich is expected to rise to 31 degrees. Anyone queuing for almost five hours in these temperatures will need to cool down. To protect themselves as much as possible from the heat, umbrellas are being converted into parasols.
![Fans have officially been allowed to queue outside the Letzigrund stadium since 10 am.]()
Fans have officially been allowed to queue outside the Letzigrund stadium since 10 am. Keystone -
10.37 a.m.
Is Taylor Swift visiting Bern?
US superstar Taylor Swift is apparently planning a visit to Bern during her several-day trip to Switzerland. Security circles are preparing for a possible visit, as sources involved have told blue News. However, the megastar's visit has not been officially confirmed.
It is not yet known exactly when Taylor Swift is expected in Bern. It is also not yet clear which venues she intends to visit.
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9.49 a.m.
The first Swifties queue up outside Letzigrund
Although this is not officially permitted until 10 a.m., the first Swifties are already queuing outside the Letzigrund stadium. They still have to be patient: Admission is not for another 5 hours or so.
![The first fans gather in front of the Letzigrund stadium.]()
The first fans gather in front of the Letzigrund stadium. blue News -
9.07 a.m.
The wait begins
The first fans have been gathering in Altstetten since the early hours of the morning. However, people are only allowed to queue at Letzigrund from 10 a.m., official admission is at 3.15 p.m. and the concert starts at 7 p.m.
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9.03 a.m.
Swifties besiege Zurich luxury hotel
In the hope of catching a glimpse of their idol, numerous Swifties besieged Zurich's upmarket Mandarin Oriental Savoy hotel on Paradeplatz on Monday. But the wait was in vain: Taylor Swift was a no-show.
Fans, Swifties, gather in front of the entrance to the Mandarin Oriental Savoy hotel on Monday.
Image: Keystone
The reason: Taylor Swift is to spend the night at the luxury hotel on Zurich's Paradeplatz.
Image: Keystone
Despite the fans' patience, the pop star was a no-show on Monday.
Image: Keystone
Because the rush was so great, security staff had to put up barriers.
Image: Keystone
Swifties besiege Zurich luxury hotel
Fans, Swifties, gather in front of the entrance to the Mandarin Oriental Savoy hotel on Monday.
Image: Keystone
The reason: Taylor Swift is to spend the night at the luxury hotel on Zurich's Paradeplatz.
Image: Keystone
Despite the fans' patience, the pop star was a no-show on Monday.
Image: Keystone
Because the rush was so great, security staff had to put up barriers.
Image: Keystone
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7.59 a.m.
Pro Juventute distributes 10,000 friendship ribbons to Swifties
To draw attention to the 147 counseling service, Pro Juventute is handing out 10,000 friendship bracelets with the number 147 to waiting fans in the run-up to the concert. The Swiss foundation wants to make young people aware that they can get help in difficult situations.
The bracelets are hugely popular among Swifties: ever since her idol mentioned them in her song "You're On Your Own, Kid", the self-made bracelets have been an integral part of Taylor Swift's fan culture and are actively exchanged at concerts.
![At Taylor Swift's first concert in Switzerland, the Pro Juventute Foundation distributed 10,000 friendship bracelets with the number 147.]()
At Taylor Swift's first concert in Switzerland, the Pro Juventute Foundation distributed 10,000 friendship bracelets with the number 147. Pro Juventute"The bracelets symbolize the strong community among the fans and embody the positive messages of self-love and solidarity," says Lulzana Musliu from Pro Juventute.
The 10,000 friendship bracelets were produced by the Altried Foundation in Zurich. The foundation offers people with disabilities needs-oriented living structures and enables them to participate and contribute to society.
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Tuesday, July 9, 7.09 a.m.
The first concert at Letzigrund takes place today
The wait is over for thousands of Swifties: pop sensation Taylor Swift's first concert in Switzerland is coming up. Around 100,000 people are expected to attend today and tomorrow at Letzigrund in Zurich.
It is still unclear how many fans will try to make the pilgrimage to the stadium despite not having a ticket. The police have therefore set up a large exclusion zone.
Queuing is only permitted from ten o'clock on both concert days. Camping is prohibited. The hustle and bustle in Zurich should therefore start in just under three hours.
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11.59 pm
We end the ticker on Monday, July 8
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3.28 pm
"Don't give up until I've seen them"
Die-hard fans wait outside the hotel for Taylor Swift. "I won't give up until I've seen her," says one fan. He works right next to the hotel. "I'm certainly not going home after work, I'll wait here for her," he says in an interview with blue News.
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2.09 pm
These are the prices for Taylor Swift merchandise
Hundreds of fans line up outside the merchandise store on Turbinenplatz to stock up on clothes before the two concerts. The prices, however, are quite something. A T-shirt starts at 50 francs, a hoodie costs as much as 85 francs, as a blue News reader on site reports.
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1.34 pm
Hard-core fans in front of the hotel
![Taylor Swift has booked the entire Mandarin Oriental Savoy hotel on Paradeplatz for herself and her entourage for her trip to Zurich. Numerous fans waiting outside the hotel]()
Taylor Swift has booked the entire Mandarin Oriental Savoy hotel on Paradeplatz for herself and her entourage for her trip to Zurich. Numerous fans waiting outside the hotel blue NewsTaylor Swift has booked the entire Mandarin Oriental Savoy hotel on Paradeplatz for herself and her entourage for her trip to Zurich. Numerous fans have gathered outside the hotel, hoping to catch a glimpse of the US superstar. The hotel has taped all the windows as a precaution.
The cost of the presidential suite: 18,000 francs per night. What does the room offer? Taylor Swift's suite has a king-size bed, an elegant seating area and a dining area for eight people. Swift also has an office space, a living and dining area and a walk-in closet. The highlight? Its own rooftop bar with a unique view of Paradeplatz.
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12.52 p.m.
Dead pants in front of the Letzigrund
![Two Swifties pose with wristbands in front of Letzigrund the day before the concert.]()
Two Swifties pose with wristbands in front of Letzigrund the day before the concert. blue NewsCamping in front of Letzigrund is not allowed. In contrast to other Taylor Swift concert venues, ticket holders are only allowed to queue from 10 am on the day of the concert. In fact, it is completely quiet in front of the Letzigrund, as two blue News reporters report on site. They are presented with wristbands by Swifties, fans of the US pop star.
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12.37 pm
These tests must be passed if you want to see Taylor Swift as a VIP
Taylor Swift is performing in Zurich. blue News editor Bruno Bötschi bought four VIP tickets. Because of the complicated security measures, he now fears he will miss the pop star's concert.
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11.11 a.m.
Hundreds of fans at Turbinenplatz - for merchandise
Taylor Swift's performances will not take place until Tuesday and Wednesday. But hundreds of fans are already queuing at Turbinenplatz - for merchandise. A video shows the long queue.
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11.00 a.m.
Taylor Swift in Zurich
Taylor Swift is coming to Switzerland for the first time. The US pop star will be performing at Letzigrund in Zurich on July 9 and 10. blue News tickers everything about the concert for you.
