Boring winter fashion As soon as it gets dark early, everyone is wearing black clothes again
Why do so many people wear dark colors in the already dark season? blue News asked a designer, a style expert and a boutique owner on the street, in the editorial office.
When I regularly take the S-Bahn to work shortly before 7 a.m., I ask myself why there seem to be only people wearing black, grey and dark colors in Switzerland during the cold season.
It's already dreary enough outside in fall and winter.
Well, not everyone can be as bright and cheerful early in the morning as I usually am, and maybe some people don't feel like doing their job.
But why is it that hardly anyone wears colorful clothes in the cold season to defy precisely this gloom? blue News asked.
Color researcher: "It's getting darker, we're getting more tired"
Color researcher Axel Buether explains the phenomenon with the biological function of color as a communication tool.
"Colors correspond to a certain extent to our emotional mood," says Buether. People try to communicate their inner state through the colors of their clothing.
According to Buether, this looks like this in winter: "It gets darker, we get more tired, we want to hide away, flee inwards, cultivate a kind of cave-like existence and not actually have much to do with people."
Rainer Neusius: "Black makes you slim"
No color is as popular in the cold season as the trend color black - and black is not even really a "real" color.
Rainer Neusius, owner of the Zämä clothing store in Zurich, says: "Black is simply a classic. And black is slimming, because it swallows up any little pads."
Designer Melanie Seewer, who produces small series and individual pieces with her brand Stoffstück, also knows the advantages of dark colors: "If I have black pieces in my collections, I know in advance that they will sell."
Jeroen van Rooijen: "Black doesn't make you look younger"
Fashion and style expert Jeroen van Rooijen is not a fan of black. He thinks the color doesn't just make life easier. "Many people think that the color black is easy to combine." That's only partly true.
And another thing to bear in mind, van Rooijen continues: "Black doesn't necessarily make you look younger."
Why do many people wear dark colors in the already grey winter? You can find more answers to these questions in the video above.
